:Wise Money Tips

It’s a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Take for example the following. Whereas blind dating is a most dubious manner of meeting people in real life, it is the norm in cyberspace. Whereas multi-level marketing carries with it a stigma of disaster in the actual world, it is a venture very much sought on the web. And whereas traffic tends to irritate us in our daily existence, online denizens would kill to increase the same for their websites.

Traffic, or the volume of users who visit your site, is what ultimately dictates the success or failure of your enterprise. You may have the best looking site on the planet, offering the most beneficial package for would-be customers, but if no one gets to visit it, all would have been for naught.

Thus, generating traffic for your online business should be of utmost importance. Here are some proven ways in increasing the quantity of users who would visit your site.

1. Use Overture. Overture is a Yahoo subsidiary that offers a very useful keyword suggestion tool that could help you come up with the right keywords. Using the right keywords would rake in more visitors for your site. Simply punch in the words that are related to your products or services, and see how many searches were made for those particular entries. The more searches there are, the more you should consider using those keywords in your site.

2. Submit your site to the many search engines on the web. People who are looking for particular information use search engines to determine their destination. You would want to have your website shown once a search is made.

3. Know the value of keywords. Search engine spiders are sent to fetch the keywords embedded in your site, so it would serve you well if your pages are populated with the right keywords you’ve acquired from Overture.

4. Provide quality content. Populating your site with keywords would be useless if done carelessly. Your visitors would be looking for information, and it would be best to give them that. Otherwise, they’ll just leave as quickly as they came. Remember, you want quality visitors, those who have the highest possibility of purchasing what you have to offer. You have to provide good, informative content for them so that they’ll stay. Try to publish articles or special reports on your site, where your keywords are strategically positioned in the body of your content at a density level of at least 2% (2 mentions of the keywords per 100 words of the body).

5. Consider setting up multiple sites. It has recently been discovered that the number of sites linked to yours influence your search engine ranking. By setting up multiple sites under different domains, and linking them together to form a congruent whole, you will be able to climb up the search engine ladder.

6. Link exchanges. You may also exchange links and/or banners with webmasters who operate a site that is related to yours. This would increase the possibility of cross-jumping visitors who would get exposed to your site and the products or services you offer.

7. Promote in online communities. Join forums, mailing lists, discussion boards and similar gatherings of people online. Most of them would start threads asking for help. Aid them with your field of expertise. Establish connections, and then invite them over to your site. Often, some of these mediums allow you to have a signature where you could put a link to your page, and this would most certainly bring in some visitors as well.

8. Create your own means of inviting past guests to visit your site again. You could build your own mailing list to keep in touch with them and offer some promos from time to time. Or you could incorporate a forum in your website to provide for a venue for your visitors to come together and discuss certain topics. This would simulate the semblance of a community they could call their own, and they would keep visiting your site to join in the discussions.

9. Constantly change your content. Not only will this method win the favor of search engines, this would also increase the possibility of attracting visitors you once lost.

10. Use Adword. Adword is a pay-per-click service that requires you to pay Googles in exchange for a prominent display of your website’s link whenever a search is made that is related to your keywords.

At the early stages of your site’s existence, traffic may come slow. But do not be discouraged into resignation. With the techniques shared in this article, you would increase the flow of visitors in due time, resulting in a high level of activity for your online venture. And with a prosperous site naturally comes a prosperous business.

© 2005 Gunnar Berglund

Gunnar Berglund
has been a “internet- hardworker” for the last five years
He publishes The meonit Gazette http://gazette.meonit.com
and run http://www.meonit.com and
http://www.grabinternetprofits.com

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When you are planning your website marketing strategy you need to consider the following:

As much as 80% of the algorithm used by a search engine to rank a web site is dependant upon links to your web site from other web sites - this should be central to any website marketing strategy.

You also must have quality links to make the search engine take notice of your site. No quality links means you will never get a high ranking - it’s as simple as that.

How Linking Points are calculated

The following determine how many “points” your web site scores for a particular search phrase, and therefore how high your site ranks in the search engine results pages:

Total number of links pointing to your site

Quality of the sites linking to your site

Text used in the link to your site (anchor text)

The remaining 20% of the search engines algorithm takes into account the search engine friendliness of the site, site freshness, site content, etc.

Linking and Your Competition

If sufficient web sites link to your site with the correct anchor text, then your site will get top rankings. The more competition there is for a particular search phrase, then the more high quality links you’ll require.

For the highest competition search phrases, your site will also need SEO, as some of your competitors will have called in a search engine optimization consultant to help them with their web marketing strategy.

Some of the top ranking web sites will also be using advanced techniques such as .XML feeds to reach, and stay at the top of the search engine results pages.

All the above needs to taken into account before developing your web marketing strategy.

Linking Strategies that don’t Work

Reciprocal link exchanges are basically dead - the search engines know what’s going on - web site owners are linking to each other to boost their search engine rankings.

To combat this the search engines are now heavily discounting the value of a link from a web site, if the site receiving the link, links back - i.e. a reciprocal link.

Also you only want links that come from web sites that are associated with your industry - i.e. they have a valid reason to link to your site.

For example, if you are selling holidays, a link from a travel insurance company would be a quality link - one that is from a company selling pet food would not!

A Link is a Vote for your Site’s Content

A link is like a vote for your content, and the search engines assume the more quality links you have, the more valid the content of your site is.

Therefore, your web marketing strategy should be:

1. One-way incoming links, i.e. a site links to you, but you don’t provide a link back to their site.

2. Links from sites that have a valid reason to link to you.

The Simplest Way to Get Quality Links

The simplest and most effective way to get quality links on the Internet is to submit articles on topics related to your business or services, to article download sites - with your article containing a live anchor text link back to your site.

There are plenty of article download sites to submit to, and they place your information in front of millions of potential customers.

Other web site owners also look through the download site’s archives - looking for good content for their own websites. They will then host your article on their own site - provided your articles professionally written. This causes your articles to spread out virally across the Internet, creating more links and traffic.

Linking in this manner creates quality links and “hot” leads - readers are already receptive to your offer because of the quality of the information provided by your article.

For more information on cost effective viral marketing strategies to increase your sales and bottom line profits, please visit our web site: http://www.internet-viral-marketing.com

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